Description
Football camps can be expensive and many young fans don’t
have the chance to participate. In the adidas & FIFA Digital Football Camp everyone can be taught how to play the game with challenges from professional players, coaches, freestyle footballers, and world champions.
All they need is a ball & a app like Just Football.
Objective
Leverage adidas & FIFA’s extensive football portfolio and create an actioned packed football camp programme to inspire the global football community, build new audiences and lead traffic to adidas e-commerce store.
Outcome
Develop dedicated adidas & FIFA Digital Football Camp app with different challenges; Audience building & re-targeting; In-app ads & product placement.